In these uncertain economic times many companies have decided to ditch their expensive advertising agencies in favour of throwing out an open call to independent filmmakers to have a shot at producing a commercial for their product or service. While there have been distant murmurings of exploitation amongst the “glass half-empty crowd”, these competitions can be a great way to demonstrate talent, hone skills, and have a bit of fun… particularly when there are generous prizes on offer.
So for our American readers, Riunite Wines have put $10,000 on the table (plus four digital cameras for the runners up) and issued the challenge to filmmakers to reinvent one of their classic 1980s commercials for the new millennium. The competition is open to US residents over 21 (as it’s an alcohol brand) and entries close 31 December 2009. Full details at www.reinventriunite.com.